Do you want your business to grow both online and offline? Wondering how to increase your presence on the web level? The first step towards this is having your own website. A well-built website is the centre of all marketing and promotional activities.
Customers today increasingly turn to the internet to find about their desired products and services. It has been largely observed that 90% of consumers get influenced by online reviews while making buying decisions. Positive testimonials on the website act as a great buying guide.
Essentials of Developing a Website
Proper web development leads to more lead generation. While designing modern day websites it is important to note that the website should be primarily optimized for mobile. A study by iAcquire and Survey Monkey states that if a website is not compatible for use on mobile then 40% of the users turn to the competitor’s site. Some quick tips on designing a powerful website are as follows-
- Select a good web host to ensure the landing pages load fast. Even a second’s delay often leads to a loss of 7% views, decreases conversation rate by 7% and causes 16% customer dissatisfaction.
- For e-commerce sites, it is very important to have all transactions and personal transactions marked by SSL encryption. With the growing problem of identity theft on the internet, securing your website is vital.
- Another way to increase your business footprint and improving SEO ranking is by promoting the website across various social media channels like Pinterest, Instagram, Twitter, Google+ and LinkedIn among others.
- Your website should be engaging and informative. Devote a special section to FAQ and answer commonly asked questions. The answers to these questions should be brief and concise. This will help customers to clarify their doubts better.
Empower your Web Presence
Your website serves as your online web address, which validates and legitimizes your business on the virtual level. The ‘About us’ should clearly document the company history, services, awards-recognitions, and future prospects.
When a visitor reads about your profile in such detail it helps in making your site more credible. On the landing page of your site, embed videos. Videos essentially bear a great imprint on the visitor’s mind. Keep tracking the growth of your site in real time with the help of Google analytics tool.
Blog and Build a Strong Network
Link building and blogging are exceptionally important for web development. Blogging acts as the cornerstone of content marketing and almost 61% of consumers have reportedly confirmed that their choices were influenced after reading a blog.
Network with leading brands and sites and try to increase re-posts and shares on your blog. The more quality inbound links your website acquires higher are the chances of achieving improved Google Page Rank.
Today having a website forms an indispensable part of a business’s online operations, it is definitely one of the best digital marketing tools. With the help of a website, you can be in touch with your visitors round the clock. With text, photos, graphics and a robust call to action you can better reach out to your target audience based across a wide demography.