How To Get More Engagement and Conversions In Web Design By Using Colors Effectively


Choosing the best colors in your web design is crucial to success in your engagement and conversions.

They work to draw attention to the elements, and once you do, you leave the rest to the content. It’s all about colors in web design and how you handle them.

You only make an impression once, take advantage of your opportunity.

There is always one step in particular that you would like your clients to give. It is this step in which you must concentrate more. It could be the subscription, the follow, or even the buy.

Whatever the Call-To-Action button, always remember that the fact that people click or not has to do with how they feel on your website.

The following are five of the most used colors in web design, and they usually make your visitors feel welcome, deeply related to the page and irresistibly intrigued.

Without a doubt, red is considered the most striking color. If you check the Pinterest color palette, you will notice that red is your primary color.

Red, commonly associated with love, is a strong and dynamic color that can make you feel passion about any object related to that color.

Normally we also see it in sales promotions, because it creates an intense sense of urgency.

Even though this intensity in colors can leave your visitors excited, always be careful. A lot of red could make them leave the site too.

Use red in your color palette just to accent an element in your page we b. Mix it with colors like white, gray, light blue or silver.

10 Natural associations of human perception with red:

  1. Blood
  2. War
  3. Fire
  4. Masculinity
  5. Passion
  6. Seduction
  7. Go to
  8. Force
  9. Energy
  10. Courage

Amazon loves the strength of the orange

Orange is warm and energizing, but not as intense as red. The orange feels warmer than hot.

Full of energy, this vibrant and friendly color invites people to do something, to activate and push themselves to do something urgently.

Orange is sometimes considered aggressive, in the way you request the call to action, such as buying, subscribing, selling or following.

It is recommended to indicate the actions to be taken after the first visit to the website. It works to make the consumer feel stimulated, creative and full of enthusiasm. The perfect example of it can be seen here on this company logo design services website.

10 Associations with the orange

  1. Optimism
  2. Determination
  3. Fire
  4. Adverence
  5. Autumn
  6. Religions
  7. Resistance
  8. Compassion
  9. Halloween
  10. Organism

Facebook blue makes you feel safe

You will find many businesses that incorporate blue tones into their web pages. This color makes us think that something is safe and wise.

In this sense, it is not a surprise that every business that cares about keeping its consumers loyal over time, prefers to use blue.

Blue causes feelings totally opposite to red. The blue calms us, you should not worry about using it too much. You can add blue color here and there throughout your web page.

10 associations with blue

  1. True
  2. Friendship
  3. Magic
  4. Boys
  5. Ice
  6. Loyalty
  7. Winter
  8. Police
  9. Heaven
  10. Water

The power of green

Do you feel optimistic right now? If you’ve been seeing something green, it’s like that. Maybe it has to do with that plant you’ve been seeing, that can definitely calm you down and make you feel optimistic.

Green is very refreshing and relaxing, leaving people with a balanced and inspiring feeling. It represents the balance and harmony in the design.

10 Associations with green

  1. Money
  2. Greed
  3. Grow
  4. Envy
  5. Nature
  6. Spring
  7. Health
  8. Youth
  9. Grass
  10. Hope

Purple or purple

Purple often describes the use of words such as imagination, creativity, dignity, nobility and abundance. Strong purple is related to spring and romance, and the darkest is still associated with lust and wealth.

Purple is used in a variety of beauty brands, fashion and women’s underwear products, because purple calms and soothes more than other colors.

It is also considered more feminine and romantic than masculine. Objects too purple, may seem artificial, because the reality is that in nature it is very difficult to find it.

Like red, people can find purple very strong and super powerful, making them feel induced to perform some action. Then, it is important to combine it with other colors such as white or black.

10 Associations with purple

  1. Wealth
  2. Loyalty
  3. Nobility
  4. Sophistication
  5. Romance
  6. Artificial
  7. Exotic
  8. Spiritual
  9. Lust
  10. Femininity

The correct color palette stimulates human feelings

Colors can stimulate and excite people, increase their appetite, make them feel calm and calm.

Colors for your web page

Choosing a color for a web page means much more than choosing your favorite color for a view. It means choosing the right color according to the answers you want from your audience. If you know them well, you should know what colors work best for them, and you have half the creative process in advance.

According to different studies, half of the visitors that enter your web page will not return for the design of the colors. The first thing you need to recognize when entering your website is the brand’s color palette. If you have many, you will not be able to see which are the most dominant.

So give yourself the task of choosing the right palette of colors, it is an excellent idea to think about what is activated in the minds of your consumers using the power of colors.


Author of above content is Mordan Sean. He have been engaged in Digital Marketing industry since last 10+ years. He had this capability to take your brand upto next level.


Please enter your comment!
Please enter your name here