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The Collision between PR, Content, and SEO: How to Make It Work for You


In Today’s digital world even a small business idea can fetch millions and billions of dollars but for that idea to transform into a giant company is the real challenge many people face today. Though the idea seems to be legit and has potential to make a fortune the real hurdle here is how to present it to the audience. Many approach PR professionals and few depend on the content and overall for the online presence of the business Affordable SEO Services is considered as the best option. But in fact, the question here is what is the difference between PR, content, SEO? And how can all three see as contributing factors to move the business to the top position? So let’s see what they actually provide and how to make it work for us.

PR (Public Relations)

Many assume that PR is a past chapter in the history and everyone’s forgot about it.But in fact, it is long back from dead.PR serves the purpose of managing the spread of information from an individual or an organization to the public by using the topics of public interest and new items.

The main functionality of PR is to convey the information from an individual or an organization to the public by means of public sources like providing articles about the organization and helping the audience to understand and reach to a conclusion. A good public relation would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. Even today PR is considered as a source of advertisement with old traditional roots attached to it.

Content Writing

Now coming to the next most common method chosen by the organization i.e. Contentwriting. Many organizations to promote their business they hire professionals to produce a good content about their organization and post it in the blogs, Guest blogs or in the newspaper articles to gain a wide range of audience. The only difference between the PR and the content writing is PR is about considering the audience views and producing the information without hiring any middlemen whereas in content writing middlemen are hired to advertise the content. Even this approach is effective to the audience and organization but the content must be conveyed so that every target audience can follow it.Because unlike the PR where many public interests are taken into consideration to present the information but in case of content it is solely dependent on the content writing itself.

SEO (Search Engine Optimization)

New emerging business is moving towards the SEO where certain search engine optimization algorithms are used to make the online presence of the business to reach each and every targeted audience by displaying their sites at the top of the search engine results. For this, many small scales to large scale companies take help of Certified and highly qualified SEO companies. The job of these SEO’s companies at reasonable SEO Pricing Packages is to make sure that the client’s site is top of the user’s results and provide insight into the organization.

Now that everything is cleared up the next thing is how to make all these important factors work for individual’s organization and give the taste of their business to others. The answer is to implement all these in a categorical way such that they help in every step of the success. For example, implementation of  PR to provide brief insight about the business through public relations and advertising the information by posting it on the blog or guest blogs with quality content. Then SEO mechanism is to take the business directly to the audience and provide the services to them by remaining at the top the business chain.

Author Bio: I am Naveen Kumar, the founder and CEO of the best SEO Company in India, JDM Web Technologies, is an expert in Google Analytics, Bing Ads, Google Adwords Certified and Woorank Digital Marketing expert certified company.  I have more than 9 years of experience in the field of Digital Marketing, SEO Services, PPC, SMO, Google Local SEO and ORM. As a team we can provide you with all the services that you need for your online business and at the same time I can assure that you will get all our packages within a reasonable pricing.

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