Retailers spend a considerable amount of money in executing and comparing in-store interest, however real execution is often affected by the variety that exists inside shop portfolios. Failure to effectively control product availability, seasonal promotional interest and display compliance can present retailers with the fact of postponed purchases and doubtlessly the risk of general migration of shoppers to competitor shops.
1- Build Customer Relationships
Personal interaction with customers is a great way to establish relationships and encourage long-term customer loyalty. As customers seem to shop primarily based on the availability of great deals, it may be difficult for stores to build a loyal purchaser base and leaves many of us wondering if consumer loyalty is even really worth the effort.
However, tough it may be for shops, growing a loyal consumer base is critical to preserving a lively emblem. A loyal consumer is valuable to outlets in a large number of ways.
Many research suggests that repeat clients are likely to buy frequently, spend extra cash, and pay a top rate for a product. In addition to producing greater profits from their very own purchases, loyal clients are much more likely to refer new clients to the brand. 2- Use Marketing Automation
Marketing automation is clearly the most effective marketing technique for lead generation. Nowadays, many B2B companies are using marketing automation which allows them to streamline, automate, and measure the performance of their marketing campaigns in order to increase their revenue.
Marketing automation helps to augments inbound marketing by transferring quality leads to your sales team. With inbound marketing campaigns you generate raw leads.
For better sales conversion, you want to segregate great leads from low satisfactory leads. With advertising and marketing automation tool like Marketo, you could pick out your pleasant leads based totally on distinctive engagement metrics like web page visits, registrations and many others.
3– Streamline Communications and Upgrade Team Productivity
Communications is an integral part of any retail store. There are general inefficiencies on the traditional mode of store communications leading to lower accountability and lack of measurement.
Effective management of communications at scale along with tracking the status of each communication is critical maintain consistency and improve real time visibility.
Tools like Retail Zipline helps you to cut the clutter in communication so that you can move your team faster and improve your productivity. This tool helps you to acquire real time data on how your sales programs are performing, shares automated reminders, makes content easy to skim leading to better store execution and profitable sales.
4- Adopt a Mobile First Approach for Emails
If you don’t lead with a “mobile-first” approach, the target market you’re trying to attain won’t have interaction along with your messages.
It’s highly essential that you create emails that look terrific on every device. This impacts photographs, the length of headlines, and main body. Before you send any email, ensure to test it using tools like Putsmail so that you can fix any errors that might have crept in.
5- Make Use of Mobile Micro Moments
People are browsing ecommerce stores using their mobile devices. Moreover, they are constantly searching for stores near their location. Everything is happening using mobile micro moments.
As per Google, “Micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends”.
As a retail marketer, it is important for you to identify such moments and ensure that your brand is available for the consumer whenever they need it.
The above 5 ways can surely improve the ROI of your retail store. Remember, customers always love to compare to ensure you have a better USP than that of your competitor.