5 Tips from SEO Experts To Boost Website Loading Speed


Are you dealing with lower website loading speed? Here are some exclusive tips and guidelines to improve your speed from SEO experts.

Being one of the most important elements, website speed helps you increase traffic and improve conversions.

In fact, every 1-second delay in page response results in a 7% reduction in conversions. And if your website fails to load quickly, you can expect to lose a lot of potential customers. Certainly, you don’t want this to happen, right?

Let’s help you with some simple tips which can affect your site speed significantly.

Reduce Time to First Byte

For the amount of time your websites takes to load completely, you must take a look at the amount of time it takes to start loading. It is TTFB, the amount of time a browser waits before getting its first byte of data from the server. As per Google, recommended TTFB is less than 200 ms. so if your TTFB is under 200ms, you’re good to go. But if not, you need to fix it.

Minimize HTTP Requests

Around 80% of a Web page load time is spent downloading various parts of the page, such as style sheets, images, and scripts. Basically, the HTTP request is made for each one of these, and the more on-page components, the longer it will take for the page to render. So, your first step to minimizing your requests is determine where the components are and how many.

Reduce and Combine Files

Once you have a clear idea of how many requests your site makes, it is time to work on reducing the number. And the best place to start is – HTML, CSS, and JavaScript files. Remember, as they determine your site’s appearance, these are extremely important files. Plus, these will also add to the number of requests your site makes when a user visits it. Therefore, it is key is in minifying and combining your files. Reducing the size of each file, and total number of files is especially important if you use a template website builder. It will make it easy to build a website, and will include removing unnecessary formatting, whitespace, and code.

Asynchronous Loading for CSS and JavaScript Files

Done with minifying and combining of your files? Now you have to optimize the way that they load on your pages. For this you need to understand that scripts like CSS and JavaScript can be loaded in two different ways: Synchronously or Asynchronously.

If your scripts load synchronously, they load one at a time. But if your scripts load asynchronously, some of them will load simultaneously. So, asynchronously loaded files can speed up your pages as when a browser loads a page, it tends to move from top to bottom.

Defer JavaScript Loading

By deferring a file, you can save it from loading until after other elements have loaded. Thus, to defer larger files, like JavaScript, you need to make sure that the rest of your content can load without a delay. Have a Word Press site? Then you can use the WP Rocket plug-in to easily enable deferred JavaScript loading.

Don’t let your users go because of lower loading speed. Implement the afore-stated changes and make things happening.

Author Bio: Adam Coomes is the founder of Salt Rank . Adam and the Salt Rank team has helped many small businesses achieve success by providing a marketing service that gets results.Adam was named as one of Bloomberg Business Week’s “Best Young Tech Entrepreneurs” and a “Top 20 In Their Twenties” by Ingram’s Magazine.


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