Search Engine Optimization also is known as SEO, is the process of increasing the quantity and quality of traffic to a website from search engines via organic or inorganic search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more traffic will come on your site.

SEO experts consider how search algorithms work and what do people search for-

  1. A site’s coding and structure,
  2. Content and copywriting,
  3. Site presentation, and fixing problems that will prevent search engines from indexing website.

If your website is not indexed by search engines, there will be no chance for the site to get high rankings on search engines. That is why, SEO is very important for businesses, make sure that websites are indexed by search engines.

Every SEO optimizer has their own SEO style; therefore, they may use different methods to get high organic rankings. In order to have effective SEO, it may require changes to the HTML code of the site. Before starting any SEO process, one must look at the design of the website. This will ensure that SEO is carried out properly and effectively.

Search Engine Optimization (SEO) as a Marketing Strategy for Businesses-

The first objective of doing SEO to a company’s website is to drive the targeted traffic to the website. Studies have shown that searchers search from top to bottom and left to right. Mainly top 5 ranked websites get the maximum traffic in order to look for their relevant results. So, if your website is in top 5 position in SERP then you may get traffic to your website.

Benefits of SEO for Business

SEO can benefit business in a lot of ways, whether it comes to increase brand awareness, generate leads or increase sales. There are some benefits that businesses can take from SEO-

  • One can get targeted traffic. SEO can increase the number of visitors to the site who are actively searching for your product.
  • Brand awareness- SEO can give your brand a high profit. You can also use SEO to create brand awareness for any product by optimizing related product’s key phrases to rank higher on search engines.
  • One can do Marketing of his brand 24/7 With SEO. Your website will get exposure 24 hours a day.
  • Higher sales- SEO brings you targeted traffic so, it means increased sales of your product.
  • Long-term positioning. Once your website is properly optimized, rankings on organic listings should be consistent.

White Hat SEO and Black Hat SEO:

When it comes to SEO, there are 2 thoughts – White Hat SEO and Black Hat SEO.

White hat SEO techniquesare good practice and black hat SEO are those techniques that search engines do not approve. White hat SEO practices will tend to produce results that last a long.  Black Hat SEO techniquesmay get a website to rank well initially, but after some time the site will eventually be banned, either temporarily or permanently.

So, it is important to know the best practices in SEO and make sure that the techniques you use are appropriate and are according to the guidelines and involves no deception.

Therefore, it is very important to make sure that you are not using any black hat technique for SEO. Because you will not want to be blacklisted by search engines.

Keyword Research – The Key Factor to a Successful SEO Implementation

Before doing SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service.

There is a chance that many people have never heard of your company. These people might be your customers. For example, when someone sees an advertisement on TV about that new washing machine, you hope that he or she is in the market for a washing machine at the moment. However, few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a washing machine at that moment. But someday they will. So, advertisers know that the messages – the model of the washing machine and company name in their add will stick in viewers’ mind, which increases the chances that he might remember the message later when they are ready to buy a washing machine. It is same for SEO, Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP).

To know more about the Search Engine Optimization field or be it any other field related to Digital Marketing, Enroll at Digital Technology Institute, New Delhi and get trained by the best Digital Marketers that the nation has to offer.


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